Summary
I designed this App for bettors who want to get the best value for their bets. The App should give the customers easy access to their accounts on various bookmaker websites. The users will be able to compare the odds on their selected bookies and act quickly to get the most out of their bets.
The design of the App is clean and simple. My main goal was to maintain App functionality on the highest level and fit into the niche standards. Also, I want to make sure that the users get the most out of the App, so everything is one-tap, to maximize the speed, which is very important for the bettors.
This was only a concept, the App didn’t go live. The goal was to provide the potential customers the ideal mobile betting and I was happy with the end result.
Mobile App Design
I designed the App from the scratch, after reviewing similar betting Apps on the market. My main goal was to build something light, fast and easy to use.
I got valuable feedback after user testing and incorporated some of the suggestions into the final App design. Also, I was glad to see that some of my ideas, such as one-tap buttons, were embraced by the testing group. Everybody liked it, and I think it became one of the main selling points of the App.
User Experience
My user testing group was made of experienced online bettors and they helped me a lot during the designing phase of the App. The final version of the App incorporated many suggested features, such as bigger buttons, simplified design and easier navigation.
Landing Page Design
The landing page of the App was used as a part of the promotional strategy. The design is clean and simple and includes the main features of the App.
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